SPORTS ANT · Digital Sports Venue Investment Guide

Opening a digital sports venue —
which 3 things must you get right?

More equipment does not equal more profit — it’s about gettingproduct structure, operations, and budget planningall three right together. SPORTS ANT distills 120+ operating venues into a 7-step investment framework — diagnose your scenario first, then match devices across 5 experience layers, and finally get a 9-step delivery roadmap and budget range.

¥16.2B
2025 Market Size
China digital sports venue market (2025)
CAGR
47%+
Compound growth, 2021–2025
26+
Live Projects
Delivered and in operation
57
In-house Products
Self-developed, not resold brands

The choice of digital sports venue operators

2000+
Partner clients
500+
Operating venues
50+
Countries & regions
80+
In-house devices
01

Scenario diagnosis

3 questions to pinpoint your venue type

02

5-layer product structure

Whitepaper methodology, not device stacking

03

Budget & payback

Range in 10s, no sign-up

04

9-step delivery

From site survey to opening support

STEP 03 · Budget — Investment estimate

How much will your venue cost?

3 questions, results in 10 seconds. Equipment list, fit-out budget, and payback period at a glance. No sign-up — leave your details only if you find it valuable.

How much will your venue cost?

3 questions to estimate investment range and payback (no sign-up, instant result)

📊 Result (Shopping Mall)

Total investment estimate
¥1,227,273 – ¥2,000,000
Investment breakdown
Equipment 45–60%¥1,227,273 – ¥2,000,000
Decoration & Theme 20–30%¥306,818 – ¥500,000
Installation 5–8%¥79,773 – ¥130,000
System & Ticketing 3–6%¥55,227 – ¥90,000
Startup Costs 5–8%¥79,773 – ¥130,000
Monthly operating cost ratio (reference)
LaborBy venue size and shift model
12–18%
RentVaries by city tier and location
15–25%
Energy & MaintenanceDevice power + daily upkeep & spares
3–6%
Estimated payback period
18–36 months
🔶 Consultant advice · Recommended layer config
Ops strategy: Loyalty points + off-peak scheduling
▸ Priority layers (budget first)
L1 Attraction LayerL2 Signature Experience LayerL3 Competitive Social LayerL4 Family LayerL5 Arcade LayerSystem Operations System

💡 Based on your Shopping Mall scenario and 1500㎡ area, mapped against the whitepaper Chapter 5 product-structure model. Final config should be refined by a SPORTS ANT consultant on-site.

⚠️ This estimate is based on SPORTS ANT 2025 public market research. For reference only — not investment advice or a return guarantee. Actual results depend on city tier, foot traffic, rent negotiation, operations, and competition.

STEP 04 · Fill — 5 Experience Layers

The 5-layer pyramid of a digital sports venue

Not a pile of devices — designed as 5 experience layers plus 1 operations layer. Each layer has a clear role, area share, and device list.

Click any layer · View whitepaper source + full device list ↓

STEP 07 · Case Studies — How peers did it

Real cases: how they designed their digital sports venues

From malls to cultural tourism, sports parks to edutainment centers — these operating venues all used SPORTS ANT’s 5-layer methodology. See how your industry peers did it.

View all cases
Shopping Mall· Shanghai · Mar 2024

Shanghai Premium Mall · Digital Sports Zone

28,000+
Monthly traffic
32%
Repeat rate
24 mo
Payback

A 2,200㎡ atrium zone combining attraction, signature-experience and competitive-social layers. Fri–Sun accounts for 65% of traffic, and competitive leaderboards drive a 32% monthly repeat rate.

2,200 ㎡View this scenario solution
Shopping Mall· Beijing · Jun 2024

Beijing Core Mall · Family Digital Sports Center

21,000+
Monthly traffic
68%
Family share
22 mo
Payback

Targeting families with children aged 3–12, it combines the family, signature-experience and arcade layers; on weekends 80% of revenue comes from family-linked spending.

1,500 ㎡View this scenario solution
Cultural Tourism· Hangzhou · Jul 2024

Hangzhou Cultural Tourism · Immersive Digital Sports

45,000+
Peak monthly traffic
¥185
Avg. spend
30 mo
Payback

An ancillary format for the scenic area, themed around immersion, combining signature-experience and competitive-social layers; daily attendance exceeds 1,500 on holidays.

3,500 ㎡View this scenario solution
Sports Park· Guangzhou · Jan 2024

Guangzhou Sports Park · Digital Sports Complex

18,000+
Monthly traffic
12+
Events/mo
20 mo
Payback

Leveraging the public-sports atmosphere of the park, it focuses on the competitive-social layer with an in-house monthly tournament system, drawing 60+ participants per event.

1,800 ㎡View this scenario solution
Shopping Mall· Jiamusi · Jan 2024

Jiamusi · 10,000㎡ Flagship District

3,000+
Daily traffic
1F family + 2F play
Dual-floor
Northeast flagship
Brand position

A flagship project in Northeast China with a dual-floor structure validating the "family traffic + trendy revenue" model. 1F family zone, 2F sports-ant trendy district; the brand's showcase case.

10,000 ㎡View this scenario solution
Shopping Mall· Dongguan · 2024

Dongguan LCC PARK · 5,300㎡ Large Play Centre

Play + F&B
Format mix
4 adult bowling lanes
Anchor
24 mo
Payback

A representative 5,000㎡+ venue validating the "4-lane bowling as anchor + 6-8 mid-size machines + family zone + F&B" configuration logic.

5,300 ㎡View this scenario solution

2025 whitepaper case portraits. Actual projects are subject to on-site survey results.

STEP 07 · Decision — 9-step delivery roadmap

From idea to opening, SPORTS ANT walks you through 9 steps

Not a "device seller" that disappears after the contract — we walk with you from the first interview to opening. Click each step to see the deliverables.

01

Discovery Interview

1–2 calls to align on venue, target guests, and budget range

02

Site Survey

Engineer on-site to verify grid, MEP, and fire code

03

Solution Proposal

5-layer device mix, floor plan, and budget sheet

04

Commercial Confirmation

Contract, payment terms, kickoff meeting

05

Detailed Design

Theme, utility points, equipment foundations, renders

06

Production & Stock

Production schedule, QA, packaging, shipping

07

Shipping & Installation

On-site hoisting, installation, wiring, integration test

08

Training & Soft Launch

Staff training, system go-live, soft launch, tuning

09

Acceptance & Grand Opening

Joint acceptance, warranty kickoff, grand opening

¥68–¥128
Avg ticket price
90–120 min
Avg dwell time
1 : 30 devices
Staff ratio
15–25 ppl/100㎡
Peak capacity

FAQ

Eight questions asked before every investment decision

For more on site selection, equipment and operations, continue with our insights and documentation center.

STEP 07 · Close — Start diagnosis

Want your own digital sports venue?
Start with a 15-minute investment diagnosis before deciding to meet.

The diagnosis is free and won’t trigger aggressive follow-ups. In 15 minutes SPORTS ANT confirms whether your scenario is worth doing, the budget range, and which layers to prioritize.